Robert Graham

New York, NY
2017

This jacket and its matching leather goods were styled, photographed, and edited by myself in-house for the Cannonball Run email campaign.

Robert Graham is a distinguished fashion brand renowned for its bold and eclectic designs. Established with a commitment to unique style and exceptional craftsmanship, Robert Graham is celebrated for its vibrant prints, intricate details, and luxurious fabrics. The brand seamlessly blends classic tailoring with innovative patterns and colors, offering distinctive apparel that stands out for its creativity and quality. With a legacy of redefining modern menswear, Robert Graham continues to be a trailblazer in fashion, appealing to those who seek individuality and sophistication in their wardrobe.

When I first moved to NYC, I became a design intern at Robert Graham working directly with the Lead Graphic Designer mainly on email marketing. I expanded my responsibilities to photographing and staging product and earned the privilege of creating the branding guidelines for the Robert Graham Outlet. The experience working at a large company was extremely valuable, as I was able to directly see marketing data from our emails and correlate that data to make future email marketing campaigns more effective.

Email Marketing Campaigns

I was responsible for designing one to two email campaigns each week under the guidance of the lead designer. This included sometimes styling and photographing product myself when we did not have the appropriate assets. The process involved creating multiple layout options, which I presented to the lead designer for feedback and refinement until we arrived at the best design. After deploying each campaign, we reviewed performance data and consulted with marketing experts to analyze the results, using these insights to enhance future campaigns.

Robert Graham Outlet Branding

Further into my time at Robert Graham, I was given the responsibility of doing a rebranding of the outlet style guide. The lead designer and I went out to malls and stores doing design research on the various branding of outlet and discount stores. I analyzed these references and applied the most successful elements of those designs.